Today was the second annual Shred Day at First National Bank of Naperville. I created a series of ads to run in the local papers, and they were apparently extremely effective. At 9am, we had two lines of cars snaking through the bank parking lot, and a line around the block on top of that. We reached the on-site shredding truck's capacity of 10,000 pounds of paper at 11am, leaving us in kind of an awkward situation for the last hour of the event. We worked out a system to transport the remaining material to the shredding facility.

I'm told that we took in about 600 pounds of food and a healthy sum of money in donations to Loaves & Fishes. This makes me especially glad as a designer, because this new aspect of the event was promoted solely through the ads I designed. It feels great to see an effective design facilitate so much goodwill.

It was a crazy day, and despite the problems we ran into, Shred Day '09 was absolutely a success. All that shredded material gets recycled, and the whole thing is a great big hug to the environment. Thanks to everyone who came out to shred and donate, and thanks for those who expressed understanding when we filled up the truck.

Labels: bloggy, design