For this logo design, I envisioned a television channel for makers, crafters, hackers, inventors, and anybody who's ever taken something apart.



It's called "Great Scott!" or GS for short. The logo is a custom typographic treatment of the initials GS. The letters have been woven together to suggest the tangle that these creative tinkerers often make with their materials.



I've drawn storyboards for station identification spots that display the logo in the environment of the subjects it covers.



We will be sending these storyboards to the animation students so they can create the actual spots, but I will be creating my own when I find the time.

Labels: design