My final assignment for advertising class was to create some kind of self-promotional gimmick. My idea was to package a sponge to highlight my incredible learning power. Dorky, I know. Here is the text that appears on the back:

Hello. My name is Dave Jacob Hoffman, and I am like a sponge. When I say that I am like a sponge, I am not referring to any particular physical attributes I possess, no matter how soft or porous they may be, nor am I referring to any square pants that I may own. I speak only of my incredible thirst for knowledge; my desire to soak up all information within my reach. This thirst stems from a great passion for art and design, an uncontrollable compulsion to create beautiful and useful things. For proof of this fact, you need only go to DAVEMAKES.COM

Here's a tip I wish I'd known before this morning: Sponges are packaged wet to keep them fluffy and bendy. If you take one out of its plastic wrapping and measure it for your own packaging, keep in mind that if you let it dry out overnight, the sponge will shrink a significant amount. You will either have to adjust your design, or dampen the sponge and hope it doesn't destroy the paper wrapper you've made before class is over.

Labels: design