My goal with this poster was to use the slick marketing of the Coca-Cola company against soft drinks as a whole by increasing awareness of the health hazards that result from overuse. Type 2 diabetes used to be called "adult diabetes" until recently because children are now being diagnosed with it. Diabetes and obesity have become epidemics in this country, and one of the contributing factors is the overuse of soft drinks. Clever advertising has tricked people into believing that it is acceptable to ingest these sugary drinks every day, if not multiple times a day. People think of them as "refreshments" instead of liquid candy, and they choose to ignore the huge amounts of sugar (or mysterious chemicals, if it is diet cola) they are drinking. I won't go into what all that sugar, caffeine, acid, and carbonation will do to your body here, but the information is out there for you to look up.

I'll get off my soapbox now. Just take care of yourselves.

Labels: design, illustration